Every Successful Business Needs An Identity
Effective corporate branding defines a business’s personality. The identity dictates types of employees, the look and feel of products, product packaging and physical store characteristics. These attributes allow customers to identify and relate to a company by giving it recognizable, even human-like, qualities. Companies can be energizing, compassionate or reliable. Customers who can relate to a company make an emotional attachment. Strong connections lead to high customer loyalty, increased profits and beneficial word-of-mouth advertising.